GEO and SEO

Search is fragmenting into answer engines — Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and Claude. Generative Engine Optimization (GEO) is the discipline of being cited inside the answer, not just ranked under it. This cluster covers structured data, llms.txt, brand mention strategy, citation engineering, and the measurement stack (Profound, Peec.ai, AthenaHQ) for tracking share of voice across LLM outputs.