GEO and SEO
Search is being rewritten. Your visibility strategy should be too.
SEO no longer ends at backlinks and keyword rankings. Generative search engines (Google AI Overviews, ChatGPT Search, Perplexity) are reshaping how brands get discovered. GEO, or Generative Engine Optimization, is the new visibility layer: optimizing content, structured data, and E-E-A-T signals so your brand surfaces in AI-generated answers, not just blue links. In this hub, we cover entity-first strategies, schema markup, and search visibility in the age of conversational and zero-click search. ROI & Shine brings 15+ years of advanced SEO and GEO across European markets, backed by original research and analysis we publish on an ongoing basis.
Articles
Schema Markup for LLM Citation: Infrastructure, Not a Growth Hack
Schema markup functions as infrastructure that removes parsing friction for large language models rather than a direct lever for citations. When Google launched…
What AI Bots Actually Do on a Site: A Server-Log Study
ROI & Shine's own server-log study: 18% of 'Googlebot' traffic was spoofed, AI fetchers render no JavaScript, and they crawl far more than they refer. Our data,…
GEO vs SEO 2026: How AI Search Actually Picks Its Sources
GEO earns citations inside AI answers; SEO earns clicks. Built on ROI & Shine's own 2026 server-log analysis of how AI engines pick and cite their sources.