Two worlds united: Human Wisdom × AI Speed.

Bring Your Business Into The AI Era

ROI & Shine, a strategic growth and AI partner, fuses over 15 years of expertise with practical AI implementation to accelerate commercial growth at the intersection of data, technology, marketing, and commerce.

  • Every ecosystem connects.
  • Diagnostics and strategy define the vision.
  • Data fuels the ROI: Applied AI accelerates your results.
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The ROI and Shine growth loopA continuous growth loop: 1. Diagnosis, 2. Strategy, 3. Data, 4. Visibility, 5. Implementation, 6. Growth, 7. Measurement, 8. ROI. The return feeds the next diagnosis.

The models and technologies we work with

  • Claude
  • GPT
  • Gemini
  • Llama
  • Perplexity
  • Mistral
challenges and risks

The four costs of AI without clear ownership.

  1. 01Licences purchased department by department, with no view of what is already in use.
  2. 02Data that is missing, inaccessible or unreliable.
  3. 03Pilots that end in a presentation, with no route to production.
  4. 04Training that leaves everyday work unchanged.
ai transformation programme

End-to-end AI implementation across your organisation.

We approach every organisation and engagement as a connected ecosystem, implementing AI as a system that joins people, data, processes and decisions.

01

AI Diagnosis & Advisory

  • AI maturity assessment and tool inventory.
  • Initial opportunities and quick wins.
  • Launch of the capability programme for executive leadership, managers and operational teams.

At the end of this phase, your organisation hasAn AI landscape map, a prioritised list of quick wins and rules that take effect immediately.

AI inventorySearch toolsTOOLDEPARTMENTSTATUSMarketingApprovedSalesUnder reviewHRShadow AIFinanceUnder reviewCustomer ServiceApprovedITShadow AIORGANISATION MATURITYLevel 2 of 5 · based on the inventoryReport ready
02

AI Strategy & Audit

  • Workshops with business teams, IT and leadership.
  • Process mapping.
  • Priorities ranked by business impact.
  • An implementation roadmap with decision criteria and ROI.
  • Governance principles and EU AI Act documentation, managed through the AI and Shine platform.
Priorities & roadmapMatrixRoadmapROI criteriaDO FIRSTPLANDELEGATEPARKCustomer enquiriesProposalsContentReportsBUSINESS IMPACTEFFORTROADMAPMonths 1–2Months 3–4Months 5–6Months 7–8
03

AI Implementation, Automation & Agents

  • Two or more live solutions in critical processes.
  • AI agents and tailored automations.
  • A baseline and measurement plan for every solution.
  • Leadership sessions and preparation of an internal AI owner.
  • AI compliance and documentation.

At the end of this phase, your organisation hasLive solutions, an internal AI owner and a clear decision on the next stage of scale.

Process & measurementChoose a processTODAYImpactQualificationPreparationApprovalDispatchLEAD TIME · CURRENT STATEPRE-PILOT BASELINEAFTER IMPLEMENTATIONImpact & classificationHuman decisionDispatchIMPLEMENTATION COCKPITStartMeasurement active
04

EU AI Act Compliance

  • AI and Shine platform.
  • AI register and risk classification.
  • Policy and documentation.
  • Transparency and human oversight.
  • Compliance monitoring and reporting.
AI and ShineCompliance reportAI register & risk classPolicy & documentationTransparencyHuman oversightCompliance monitoringDOCUMENTSAI CharterFRIADPIAAI SYSTEMRISK LEVELOVERSIGHTMinimalLimitedHighLimitedMinimalMONITORINGQuarterly review and board report
05

AI Training & Capability

  • Tailored to roles and teams.
  • Executive workshops.
  • AI ideation and creative application.
  • AI working standards and security.
  • AI for marketing and automation.
  • AI for sales.
  • Leadership training.
AI capability programmeSelect a pathwayExecutive TeamLeadersMarketingSalesTeamsMODULES SELECTED BY ROLE AND RESPONSIBILITYExecutive workshopExecutive TeamAI ideation and creativeapplicationAll teamsAI working standardsand securityAll teamsAI for marketingand automationMarketingAI for salesSalesLeadership trainingLeadersScope and level are set following the capability assessment.
Safe AI
  • Every engagement begins with an audit. We map every AI tool in use across the organisation before recommending a course of action.
  • EU AI Act alignment from day one. Where applicable, risk classification, Fundamental Rights Impact Assessment (FRIA), Data Protection Impact Assessment (DPIA) and transparency obligations are addressed during design and build.
  • Shadow AI is a material risk. We identify unmanaged AI use; the leadership team decides whether to govern, replace or retire the tool.
Read our Safe AI principles

We start with a diagnosis.

Let’s talk about your transformation
roi & shine · growth system

Growth that compounds with every insight.

One continuous process. The same cycle applies to AI transformation and digital growth.

01Diagnosis02Strategy03Data04Visibility05Implementation06Growth07Measurement08ROIThe starting point, the blockers and the biggest levers.

Visibility × ROI. The name explains the system: Shine is visibility, shared visibility of the organisation, its channels and its performance. ROI is profitability. Both are essential to durable value.

international experience

Over 15 years across digital, e-commerce and AI.

From large-scale e-commerce platforms to AI deployments in regulated sectors, the work travels across markets and languages.

Zofia Zak, Founder of ROI & Shine
why roi & shine

Execution, not just advice.

We build autonomous AI agents, ship high-converting e-commerce solutions, and run margin-led marketing that pays for itself.

Driven by Global Expertise

Led by Founder Zofia Zak, bringing over 15 years of executive experience across digital transformation, e-commerce, AI, and data architecture.

€150MP&L under management
575Mmonthly sessions scaled · leboncoin / Adevinta
30markets navigated · FR · DE · PL · LATAM · US · Asia
Core Industries
E-commerceMarketplacesMedTech / PharmacyReal EstateBeautyB2BSaaS
Global FootprintTrilingual strategic consulting: EN / FR / PL
Learn the full story
Client impact

Proof, not promises.

The Palace of Culture and Science in Warsaw seen at dawn from a modern top-floor office.
90%less manual production
E-commerce & Retail

Scaling Multilingual E-commerce Growth

European Cosmetics E-commerce and Retail (Poland HQ, active across 7 markets).

Read case study →
A secure enterprise AI research environment for a global pharmaceutical company.
50%faster R&D decisions
Pharma & Life Sciences

Secure AI Research Platform for Global Pharma

Global Pharmaceutical Company, Europe HQ, 4,000 employees.

Read case study →
See all case studies →

Sectors we work in.

  • E-commerce & Marketplaces
  • FMCG & Retail
  • Pharma & Life Sciences
  • Financial Services & Fintech
  • Professional Equipment & Industrial B2B
  • Logistics & Supply Chain
  • HR & Recruitment
  • SaaS & Digital Platforms
  • Analytics & Campaign Performance

ROI & Shine delivers AI transformation and digital growth across e-commerce and marketplaces, FMCG and retail, pharma and life sciences, financial services and fintech, professional equipment and industrial B2B, logistics and supply chain, HR and recruitment, SaaS and digital platforms, and analytics and campaign performance. Each engagement is shaped to the sector's regulatory and operational context.

Beyond AI: Digital Growth & E-commerce.

We apply the same operating cycle to growth engagements: digital strategy, data, sales and visibility across search and generative AI, including em-one, our proprietary internal-linking engine.

field notes

What we’re watching.

Weekly takes on AI launches, agent design, and what's actually shipping. No hype, no fluff.

All insights
GEO and SEO

Schema Markup for LLM Citation: Infrastructure, Not a Growth Hack

Schema markup functions as infrastructure that removes parsing friction for large language models rather than a direct lever for citations. When Google launched schema.org in 2011 the goal was richer display eligibility for search results, not automatic ranking gains. The same distinction holds today. An Ahrefs study that tracked 1,885 pages after JSON-LD addition against 4,000 matched controls found Google AI Overviews citations changed by -4.6 percent, Google AI Mode by +2.4 percent and ChatGPT by +2.2 percent. All three results were statistically indistinguishable from zero. The data therefore separates correlation from causation and forces a precise board conversation about where budget actually moves visibility.

Zofia Żak ·
faq

Frequently Asked Questions.

How long does the programme take, and what determines the budget?

The programme runs for six to eight months. The budget depends on the size of the organisation, the number of functions in scope, the number of systems involved and the implementation scope in Phase 3. We provide a tailored scope and price after the initial consultation. For a more focused starting point, the AI Audit & Strategy page sets out three entry options.

How does the programme differ from a pilot?

A pilot examines one process. The programme establishes ownership, operating principles, sequencing and investment decisions across the organisation. Pilots sit within Phase 3 of the programme.

Who needs to be involved on our side?

An executive sponsor, the owners of processes in scope and an IT representative. Phase 1 typically requires a few hours each month. Phase 3 also requires time from the users working directly with the solution.

Does the EU AI Act apply to our organisation?

The EU AI Act applies to organisations that develop, provide or use AI systems in a professional context in the EU. Obligations vary by role and use case. Article 50 transparency rules have applied since 2 August 2026. Depending on the organisation's role and the system in use, they include informing people when they are interacting directly with AI, machine-readable marking of certain synthetic outputs, and visible labelling of deepfakes and certain AI-generated text published to inform the public without human review or editorial control. Prohibited AI practices and AI literacy requirements have applied since February 2025. The AI Omnibus has set later application dates for high-risk system rules: 2 December 2027 for stand-alone systems in Annex III, and 2 August 2028 for high-risk AI embedded in regulated products under Annex I. Other AI Act obligations remain subject to their own application dates.

Legal position checked: 6 September 2026.

What if AI is not the right solution?

We will say so and recommend a lower-cost route — most often process redesign or better integration of the systems you already use. We take on projects where a measurable return can be defined.

Can you work with our existing technology stack and IT provider?

Yes. We integrate with the environment you already have. In many projects, your IT provider delivers the integrations while we define the scope, design the process and establish the measurement approach. Every implementation ends with handover documentation and remains portable across vendors.

30 minutes to establish where to start.

We’ll assess your organisation’s AI readiness, identify the processes with the strongest potential for return and advise whether to begin with the full programme or a more focused scope.

Book a consultation
  1. 1We respond within one working day.
  2. 230 minutes focused on your organisation and processes.
  3. 3A written scope recommendation — including a clear recommendation to defer, where appropriate.